CATEGORY GROWTH: HUMOR
I cannot stress enough how important Humor is in the retail market! Paper and stationery is one of the best ways to get humor across and it showed up in a BIG way across all
product categories between all 3 shows. Offbeat and oddly personal humor helps people of all ages communicate often difficult or cheesy sentiments with laughs and heart.
The Dolly Parton 9 to 5 movie reference (picture 3 below) and Mr. Rogers television reference (picture 9 below) appear to play on nostalgia. No matter the subject or item,
Humor is all that’s needed to sell any product.
上升期類(lèi)別:幽默
我再怎么強(qiáng)調(diào)幽默在零售市場(chǎng)的重要性也不為過(guò)!紙制品和文具是呈現(xiàn)幽默的最佳方式之一,在三場(chǎng)展會(huì)上,它在所有產(chǎn)品類(lèi)別中都有很大的表現(xiàn)。標(biāo)新立異的和奇妙的個(gè)人幽默幫助所有年齡段的人們帶著歡聲笑語(yǔ),交流那些通常困難的或是粗俗的文字。
桃莉·巴頓的電影《朝九晚五》和羅杰斯先生的電視似乎帶來(lái)了懷舊感。無(wú)論是主題還是產(chǎn)品,幽默是銷(xiāo)售任何產(chǎn)品所需要的一切。
★文章來(lái)自《2019紐約國(guó)際文具展分析報(bào)告》。
★點(diǎn)擊此處,查看更多報(bào)告詳情:http://www.27679.cn/report/29.html
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