Adulting Trend – Funko!
The busiest booth at Toy Fair was by far Funko’s booth. A large and over-the-top presence, Funko has quite the fan base that is growing every year. Funko knows and makes the trends. Funko’s motto is, “Everyone is a fan of something” and boy do they deliver in the way of variety and hitting the right note to satiate their fan base. Funko does not allow one retailer to make up more than 10% of their business and often provides retailers with exclusive collectibles which drives up demand and sales. Founded in 1998, Funko has expanded to PEZ Candy, clothing, backpacks and plush. 
成人化趨勢——Funko！
紐約國際玩具展上最忙碌的展廳是Funko的展位。龐大而又夸張的存在，F(xiàn)unko擁有龐大的粉絲群，并且逐年增長。Funko了解并且引領(lǐng)趨勢。Funko的信條是“每個(gè)人都是某種東西的粉絲”，他們以各種方式傳遞并擊中正確的音符，充實(shí)他們?cè)谀泻⒅械姆劢z基礎(chǔ)。Funko不允許任一家零售商的業(yè)務(wù)占其業(yè)務(wù)的10%以上，而且通常會(huì)向零售商提供獨(dú)家收藏品，從而推動(dòng)需求和銷售。成立于1998年，F(xiàn)unko擴(kuò)展為PEZ Candy玩具、服裝、背包和毛絨玩具。

Adulting Trend – Hot Trend
Toys are not just for children anymore – There was a definite ‘Adulting’ trend at Toy Fair. Ranging from complex 3D puzzles to coloring (a trend that has been around a while) and the ever expanding Pop Figures, adults are more than ever buying for themselves and not just for their kids anymore.
成人化趨勢——熱賣期
玩具不僅僅限于孩子——紐約國際玩具展上明確出現(xiàn)了“成人化”趨勢。從復(fù)雜的3D拼圖到上色（一個(gè)已經(jīng)流行一段時(shí)間的趨勢），不斷擴(kuò)張的流行人物模型系列，成年人比以往任何時(shí)候都更愿意為自己買東西，而不僅僅是為他們的孩子買單。

Adulting Trend – Hot Trend
Adults are now flooding the toy market with purchases for themselves. Buying POP figures for shows like Stranger Things or collecting the latest Funko sports teams, there is an almost cult like following that was once only found in the adolescents.  Today, adults are unapologetically buying a piece of their childhood or buying something that is pop culture, this trend is growing and growing.
成人化趨勢——熱賣期
成年人涌入玩具市場，為他們自己購買玩具。購買《怪奇物語》之類電視秀的流行人物模型，或是收藏最新的Funko 運(yùn)動(dòng)系列，這些是曾經(jīng)只能在青少年中找到的，近乎狂熱的追隨者。現(xiàn)在，成年人并不會(huì)為購買童年的產(chǎn)品或是流行文化衍生品而愧疚，這一趨勢不斷上升。

Adulting Trend – Hot Trend
There is a new term for the Toys 4 Adult trend, Kidult. It refers to toys that were actually intended for children but are now enthusiastically purchased by adults. Adults have larger budgets than children and are willing to buy rare or special items.
成人化趨勢——熱賣期
有一個(gè)新的詞語來形容這一成人玩具趨勢，童心未泯（Kidult）。指的是原本為孩子設(shè)計(jì)的玩具，但卻被成年人大量購買。成年人的預(yù)算比孩子更多，也愿意購買稀有的或是特殊的產(chǎn)品。

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