TREND STABLE: COASTAL
The Coastal presentations on display were surprisingly compact in comparison to years past, and especially so with this being the season for the product. I believe Tropical Fever
Trends have taken away much of the market share of this trend. For the most part, the vendors who displayed the Coastal trend didn’t appear invested in newer, fresher, more
popular trends like Botanical, Abstract, or Bold Floral Brights.
The palette remained unchanged with shades or blue and red along with white and khaki representing the majority of brands showing this trend. Items included entertaining, mugs, pouches, totes, wall art, with minimal home decor and stationery shown. Looking back,
I cannot recall seeing a single journal, planner, calendar, or gift wrap displayed in this trend, which is somewhat surprising given the popularity of the mermaid, a coastal icon, in years past.
穩定期趨勢：海岸
與往年相比，展出的海岸產品出乎意料地緊湊小巧，尤其是在這個產品上市的季節。我認為是熱帶狂熱的趨勢搶走了這一趨勢大部分的市場份額。很大程度上，那些展出海岸趨勢的供應商們并沒有投資那些更新的、更新奇的、更流行的趨勢，例如植物學、抽象或是大膽明亮的花卉。
調色板也保持不變，仍然是藍色和紅色，搭配白色和卡其色，概括了絕大多數呈現這一趨勢的品牌的產品顏色。產品包括娛樂產品、馬克杯、小袋子、手提袋、墻面藝術，以及極少的家居裝飾品和文具。回首過去，我想不起來展品中有哪個日記本、計劃表、日歷或是禮品包裝使用了這一趨勢，考慮到過去幾年流行的美人魚，這一海岸趨勢的標志，這是很令人驚訝的。

TREND STABLE: COASTAL
穩定期趨勢：海岸
While many of the icons in the Coastal trend continue to remain the same ie. anchor, whale, starfish, seashells, lobster, crab, etc, a material on the rise within the category is
definitely the use of sail cloth. Sail cloth premiered in tote bags about a decade ago, though I am now seeing more vendors using the material to create bean bags, pillows, wall art, and pouches. I have yet to see the sail cloth material used in stationery items, though it would be a natural extension and a fresh approach in the category if the material
could be incorporated into new items. Sentiments associated with the trend continue to attract attention and out-perform items only using icons, especially in non-wall related items.
雖然海岸趨勢的很多主題都保持不變，例如錨、鯨魚、海星、龍蝦、螃蟹，但這一類別有一種明確上升的材料，即帆布的使用。約十年前，帆布首次用在手提包上，現在我看到了更多的供應商使用這一材料制作懶人沙發、枕頭、墻面藝術和小袋子。我還沒見到帆布被用在文具上，但是將這一材料用在新的產品上，是這一類別自然的延伸方向和新奇的方式。情緒文字與這一趨勢的結合持續引人注目，勝過那些僅僅使用主題圖案的產品，特別是非墻面相關的產品。

★文章來自《2019紐約國際文具展分析報告》。

★點擊此處，查看更多報告詳情:http://www.27679.cn/report/29.html

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