上升期
ECO & SUSTAINABLE
Parents are more aware than ever of the impact of their consumption on the planet and therefore choosing their children’s toys can be a serious headache for eco-minded parents. There are many degrees of sustainability, eco-friendliness and recyclability and now in some form cover a wide range of toy types, including imaginative play, dressing up, outdoors, bath time and board games.
生態和可持續性
父母們比以往任何時候都更清楚他們的消費對地球的影響，因此，對于具有生態意識的父母來說，選擇孩子的玩具可能是一件令人頭痛的事情。可持續性、生態友好和可回收都有多種程度，現在以某些形式覆蓋了很大范圍的玩具類型，包括想象游戲、化妝游戲、戶外游戲、浴室玩具和棋盤游戲。

上升期
ECO & SUSTAINABLE
There is an overall attitude of consumers that they're looking for ways to sustain the environment with a societal shift and a focus and consequently it’s not only smaller brands which are committing to sustainability. LEGO launched its first bricks made from plant-based bioplastic, and has committed to design its entire range using the material by 2030
生態和可持續性
消費者的總體態度是，他們正在尋找保護環境的方式，帶來了社會的變化和對環境問題的關注，因此，致力于可持續發展的企業不再局限于小品牌。樂高推出了首套植物基礎生物塑料制成的磚塊，并且承諾，到2030年，將會使用這一材料設計整個產品系列。

上升期
ECO & SUSTAINABLE
It is great to see so many toys on offer and more and more brands tapping into the mindset of millennial parents to create something innovative and genuinely eco-friendly whilst creating toys that still appeal to children who may not be concerned about the eco credentials.
生態和可持續性
很高興看到如此多的玩具展出，越來越多的品牌，利用千禧一代父母們的傾向，制作創新的、真正生態友好的產品，同時創造的玩具也要保持對孩子的吸引力，孩子們可能并不關心環保證書。

★文章來自《2019德國紐倫堡玩具展分析報告》。

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